Mantofa Articles Directory

Why do bad things happen to good people? Why do good things happen to bad people? Why does life often seem so unfair? And what does all that have to do with your chiropractic practice?

Those, and more, are questions “street scholar” Mark Matteson seeks to answer. In a time when chiropractic income is going down, expenses are rising, and chiropractors are facing a multitude of other issues, Mattesson gives chiropractors techniques they can use to reduce worry in their lives. That’s because, according to Matteson, author of the bestselling Freedom from Fear, worry isn’t only stressful. It’s a waste of time.

“Worry is a misuse of the imagination; it’s negative goal-setting,” says Matteson. “The analogy I like to use is fog. One square mile of fog is simply 12 ounces of water. But when we hit that fog when we’re driving, we either slow down or stop. And that’s what fear does. It shifts our focus onto the wrong side of the ledger. We just need to understand that worry is an illusion.”

Matteson says fear is a roadblock to success. Fortunately, though not easy, it is possible to get rid of worry.

“Worry is imagining what you don’t want to have happen, and it’s a habit,” he says. “The good news is, I can unlearn a habit. The question I like to ask is, where’s your focus? Is it on the things you want, or is it off the things you want?”

Because of his proven and practical techniques, Matteson is in great demand as a keynote speaker, seminar leader and management consultant. He says he attempts to take the best parts of his books, Freedom from Fear and Freedom from Fear Forever, and integrate them into each presentation–much as he’s planning to do at the International Chiropractic Appreciation Mega Event (ICAME) in Las Vegas in January.

Mark says he wants to inspire every audience to “raise the bar” and achieve higher levels of personal and professional performance. And, when it comes to Matteson’s advice, you can be sure it comes from experience. One example is self-confidence. Matteson recommends a kind of journaling to boost self-worth.

“When good things happen, write them down. I’ve been doing that for 15 years, and it’s dramatically changed my self-concept. At the risk of sounding arrogant, what’s it’s done is bolstered my self-worth,” says Matteson. “It’s built my confidence, and people buy that confidence. That’s no less true for speakers than it is for chiropractors.”

In fact, Matteson says self-confidence and self-esteem have a great deal to do with getting rid of worry and experiencing success in chiropractic offices.

“I believe personally that people buy you. In the chiropractic industry, you’re developing a relationship,” Matteson explains.

“It’s a relationship business, and you can’t give away something you don’t have.”

You can hear Dr. Patrick Porter’s interviews with Mark Matteson and other great speakers by going to iTunes. In-depth information on the ICAME event mentioned in this article can be found at http://www.parkervegas.com. Dr. Porter’s chiropractic support program can be viewed at www.newreality.com.

Most people don’t value their failures…but Bill Bartmann does. In fact, when it comes to failure and success, no one knows the ropes better than he does. If that seems a little exaggerated, it’s not. Among other life changes, Bartmann pulled himself from abject poverty to become the 25th wealthiest man in America.

“I’ve had a very interesting life,” Bartmann says. “I’ve gone from being unemployed and almost unemployable, to employing more than 10,000 people. I’ve gone from being a million dollars in the hole and bankrupt to being over a billion dollars to the good.”

And that’s just the beginning. Bartmann, who has earned recognition from numerous institutions, as well as a permanent place in the Smithsonian Institute’s Museum of American History, says his mission is to share his success strategies with as many people as possible.

“I’ve seen both sides of success and failure, and I’ve seen both of them up close and personal,” says Bartmann. “It’s because I’ve seen them, and have learned some things during my journey, that I want to share the things I’ve learned with the hope that it will provide some value for the people in the audience.”

Because he’s known more than his share of hard times, Bartmann says he teaches people how to react to adversity in a way that makes their lives better.

“Most of us don’t know how to react to the things that happen to us. We go into shock,” he says. “We want to grab a bottle or grab a gun or grab a razor blade, because we fall into despair or despondency. I show people none of that stuff is necessary.”

Bartmann also says the way to dealing with adversity is deceptively simple.

“The simplest way to deal with adversity is to raise your self-confidence. If you can do that, then when things happen around you, you have the strength and the resolve to be able to deal with them honestly and straight-up,” Bartmann says.

While, Bartmann admits, he can’t fix everyone’s problems, he does want to help make their lives easier.

“I’m not a psychologist,” he stresses. “I’m not trying to cure all the ills of the world, but I do want to be able to talk to people one-on-one, to let them understand there is somebody out there who’s been through the stuff they’re going through, and there are some very simple things you can do that will make your life so much easier.”

“I’ve had more failures than anyone else I’ve met in my whole life, but I’ve also had more successes than most people, because I’ve learned how to deal with my failures,” Bartmann concludes. “That’s what I want to show people.”

You can hear Dr. Patrick Porter’s interviews with Bill Bartmann and other great speakers by going to iTunes or http://www.parkervegas.com. Dr. Porter’s chiropractic support program can be viewed at www.newreality.com.

If you would like to learn more about corporate branding and its concepts, you can learn a lot by reading related articles in any publication available. You will be able to have an idea as to what it is and what it can do for your company. It will make you appreciate the value of corporate branding and how it eventually affects your bottom line.

Books are available for your use - and these books will provide you with all the necessary information about the topic. Corporate branding books will be a good read and will prove to be worth your money & time - given the valuable information in your hands.

Here are some of the books that you may like to check:

1.) Corporate Branding: Purpose/People/Process by Majken Schultz - This book discusses 3 major factors in corporate branding. It discusses the purpose of branding, the role of the stakeholders and the processes involved in this endeavor. This corporate book also discusses the classic branding approach and the recent development of corporate branding.

2.) Corporate Reputations, Branding and People Management: A Strategic Approach to HR by Susan Hetrick - This is primarily intended for HR practitioners for better understanding of corporate-level concepts with regards to corporate marketing and branding. The readers will then be guided in coming up with better HR strategies in support of their companys drive and agenda in corporate reputation and branding.

3.) The Best of Branding: Best Practice in Corporate Branding by James R. Gregory - In this book, one will find the authors findings about branding, what works for companies and what doesnt work - and why. Interviews with executives of companies with successful brands are featured in the book. The successful strategies will be discussed here.

4.) Leveraging the Corporate Brand by James R. Gregory and Jack Wiechmann - This book discusses the need for companies to rebuild reputations and corporate brand identities. It emphasizes the value of corporate brand communications. The book involves itself in practical applications as well, aside from the in-depth theories & insights on the subject.

5.) Revealing the Corporation: Perspective on Identity, Image, Reputation and Corporate Branding by John M.T. Balmer & Stephen A. Greyser - The book talks about concepts on corporate identity, image, branding and communication. It has commentaries by editors, case study sections and links to other related works.

Corporate Branding - Learning It Well

Taking the time to read books will familiarize you with the key concepts with regards to the topic. You will have the background knowledge on what usually works in a particular setting, and relate it to the current situation your company is currently in. Books provide you with the insights and the important points that you can use & apply for your own case - equipping the readers with the know-how in dealing with issues relating to corporate branding.

T J Madigan has been established in online business since 1998 and is director of a number of successful online projects one of which is http://www.articles.net.au your best source for FREE articles and information.

Starting out a new business can be a daunting task, especially for people who are neophytes and dont have any knowledge in the ins and outs of business. If you are thinking about putting up a company or introducing a new product, you would soon realize that having a perfectly good product is simply not enough to survive in business. Developing a strong corporate brand is equally important in order to penetrate in a highly competitive industry.

Creating a brand name can be a very painstaking, understandably so since the brand would be primary identity of the company during its entire operation. Before you start brainstorming and conceptualizing, first you have to understand the full concept of the corporate branding triangle. Taking time to be acquainted with the basic principles of the corporate branding triangle would certainly help in developing a powerful corporate brand.

Similar to a triangle model, the corporate branding triangle has three important points. Since the corporate brand will certainly be the first important impact on consumers, it should be given a certain degree of value. So here are the three important points that make up the corporate branding triangle framework:

Brand Outside

This generally gives stress to the companys relationship outside the organization, particularly to the consumers. To be able to achieve a strong corporate brand, consumers should be aware of the existence of a product or service in the market. Advertising plays a very big role in helping companys develop a high rating on consumers brand recall. It you are introducing a new brand in the market, it is important that people would know what it is, who can use the product, how to use it, and where they can buy it.

Brand Inside

There are several companies who dont invest time to orient their people thoroughly on their products and services, especially those who are not in the marketing and sales department. This is quite an important aspect that should not be overlooked since how would your people sell their products effectively, if they dont even believe in it? It is important that they do not only trust in the brand, they should use it in order to create conviction. Remember, your employees should be the primary endorsers of the companys product or service.

Brand Leadership

Since the top executives of the company are mostly the ones who are responsible in making important decisions with regards to the products and services they are selling, it should be given great importance. While the other to points discussed in the preceding paragraphs are located at the base of the triangle, the brand leadership is at the very topmost part. This means that executives and their own interaction with the brand are important in building an influential corporate brand. Every decision made in the boardroom should be in line with the best interest of the brand and not just solely on making a good profit.

T J Madigan has been established in online business since 1998 and is director of a number of successful online projects one of which is http://www.articles.net.au your best source for FREE articles and information.

Owning your own product is the best method to make money on the internet. Before you can own a product you need to create one. Creating a product can seem like a daunting task at first. Many people can’t seem to get started and never make the attempt.

Creating your own product is not that hard. Here are a few tips on how to go about doing it.

* What should the product be?

You need to first identify a topic for your product. You need to identify an area that you feel has potential and would do well to create a product for. Read the news papers or simply check the internet and see what the latest trends are. You’ll find that there are many fields that are hot right now, such as the lose weight, credit card debt and real estate areas. Pick one area that you feel is hot. If you can’t decide, visit ClickBank.com and check out the top selling categories. This is a clear indicator of what’s hot in the market right now.

* Should you create the product yourself?

Sometimes it’s easy to create the product yourself if you’ve got enough information and experience. If not the best thing is to out source it or have someone else do it for you. You can get a freelancer to create your product for you and you can add the finishing touches. Ask yourself if you consider yourself an expert in the field of your product and if you think - yes - then go ahead and create it yourself. If not you can always pay to have it done for you at places like elance.com or guru.com

* Test your products

Once you have a product you should test it before you go all out and sell it. You should release a sample or a few copies of it to a select few people and have them test it for you. Get their feedback and comments. And once you do, refine and improve the product. Ask if you can use their testimonials. This will help you sell your products much more easily. Once you have had your product tested you’re ready to launch it to the public.

* Create a buz

While you are testing your product, you can create a “buzz” by letting people subscribe to a “pre launch” list. Once the product is complete, you can notify this list of eager prospects and make a quick profit. Don’t wait until your product is completely ready to market or promote it. Create a pre-launch site and create a “buzz” and get people to line up to buy your product.

* Launch your product

Launch your product once your testing is done and you’re happy with it. Make sure that your payment processor is setup and your hosting account can handle the spike in traffic and load. Make sure you pick a good date and time. Don’t launch it at 6 am on April fools day.

* Phase in your affiliate program

Once you launch and make a few sales you’ll get a feel for how good your product is. Once you are confident that it’s a good product and once the public is confident with you, create your own affiliate program and let the public sell it for you. This is s sure fire way to make money on the internet.

Creating your own product is one of THE most lucrative methods to making money online. Hopefully the tips I’ve given you will help you create your own and grab a piece of that big juicy online profit pie.

Khemal Dole owns and operates
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It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!

Mortgage Marketing Tip #1

Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything.

Headlines are what get the reader. They make them want to read more. They tell the reader what benefit he/she will get from reading more. And that’s exactly what you want them to do.

Make the headline powerful and include a benefit.

Examples:

3 things you can do today to improve your credit
Here’s something you might enjoy…
I started thinking of you when I read this article…

Make sure to include a headline in all your media and it will increase your results.

Mortgage Marketing Tip #2

When you do something for a client, brag about it.

What I mean is, if you accomplish something, make it a big deal.’

“Mr. Hity, I was holding my breath for a while, and that collection on your credit report made it real close, but I fought for you and got the lender to approve your loan!”

That’s a lot better than saying, “Hi, your loan was approved today. Congrats.”

Make yourself out to be the valuable professional you are. Make sure that your clients know exactly what you do for them.

Mortgage Marketing Tip #3

Write thank you notes to people everyday.

This one mortgage marketing tool can make you so much money your head will spin. Everyone loves to be appreciated and acknowledged. Being nice and having manners are a thing of the past. But when you take the time to thank someone, you connect to them on deeper level.

Get yourself some thank you cards from the stationery store and thank people who did something for you today. It could be for anything,

Thank your mailman for bringing the mail up to the office. Thank the underwriter for a speedy decision
Thank your client for calling to say they would be late
Thank the realtor for the referral.

These cards can make someone’s day. And you really stand out from the crowd as a caring mortgage professional when you use them.

Mortgage Marketing Tip #4

If someone answers your phone for you, have him or her use the following line.,

“He/she is working with a client right now, let me see if he can take the call.”

This does a couple things,

1. Makes you seem busy even if you are not. This shows the client that you are in demand and confirms that he made a good decision by choosing you.
2. Allows you to not talk to people you do not want to talk to
3. Allows you to say to the caller, if you pick up, that they are important enough to you to interrupt an important client meeting.

This might not be a “traditional” mortgage-marketing tool, but it will make you more desirable. And while it will not make the phone ring more, when it does, you will get respect from those on the other end of the line.

Mortgage Marketing Tip #5

CANI

Constant and Never Ending Improvement
Do something everyday to improve your business. 1 small change everyday can make a huge difference in a couple months. Implement one mortgage marketing tool at least once a week. At least.

Over the course of a couple years, the results will be dramatic.

Just one small thing is enough. Examples are:

“Let’s go to Disney World!” is the cry heard by millions of parents each year. “But how we get there?” parents often cry a few weeks before the trip.

Planning for the long-range success of your business can be boiled down to the same three step exercise you use to map out your trip to see Mickey.

First, (and of greatest importance) you have to get a handle on where you are right now, as a business and as a family.

Second, you need to determine where you want to be. As Will Rogers said, “it really doesn’t matter that you are making great time if you’re heading in the wrong direction.”

Finally, you need to sort out the available alternatives will allow you to move smoothly from where you all are to where you want to.

Repair for most of us, a great place to start is with a meeting where we can begin the process. In a family owned business, family members from different generations may have opposing ideas, and these need to be considered as you plan for the future. Even if all members are in general agreement, no one may know how to discuss his or her point of view.

Frequently this lack of honest, unemotional communication is complicated by a lack of understanding of the techniques available. While planning for the future of the business and the family, these emotional issues are often overlooked or ignored in favor of “tax savings” for example, to everyone’s sorrow later on.

The Family Conference: A Productive Planning Strategy

An excellent beginning is to hold a family conference. The family conference as a positive step toward assuring the future for everyone. The idea that “someday this will all work out” is a pipe dream. Nothing good happens by accident, without planning. The family conference helps you understand that your goals do not have the conflict with the goals of your father, mother, brother, sister, son, or daughter.

The objective of the family conference is to develop a set of suggested activities and planning ideas that you and your advisers can use to achieve your goals. Our quarter-century of experience has shown that the family/owners already have 90% of the information necessary to creatively plan for the future of their organization.

We believe that success comes only when the focus is on the needs and feelings of everyone involved.

What’s needed is a framework for discussion, a process that allows them to construct effective dialogue to remove past slights, align expectations and create shared goals for the future. The results will provide their advisors a blueprint for creating the results the family seeks.

The Strategic Conversations Process: Before, During, and After the Family Conference

The 5 Key Principles of Strategic Conversations are:

1. Set the context for the interaction:
In order for a conversation to be “strategic,” the stage must to be set with certain understanding and agreement. This process is a critical first step for it clarifies the objective and creates an atmosphere where trust can be built. You can see how important this is when the individuals involved have long histories with each other.

2. Initiate the dialogue:
Both an action step and a mind-set. As you communicate, your mind will be oriented so that you will receive and process input and respond to it in a focused and strategic manner. It is not necessary for each person involved to understand the principles, as long as you do. Having a “conversations on purpose” not the usual chit chat. The process identifies the subject as important.

3. Feedback for clarification:
“I know you believe you understand what you think I said, but I am not sure you realize that what you heard is not what I meant.” Lewis Carroll in Alice in Wonderland. In its normal state, interpersonal communication is actually more often misinterpretation. All parties to the conversation believe they are being clear in what they are conveying, and the receivers think they are getting the message.

The truth is, most of the time the message being received is only partially correct. In order to have a strategic conversation, all parties to the conversation must be clear. The Strategic Conversations report provides examples of clarification strategies.

4. Show Appreciation:
The ending of a conversation is an important event in and of itself. All too often, a conversation ends too abruptly leaving one or more of the participants feeling awkward or uncomfortable. Then, the uncomfortable feeling is the last memory with which the participant is left. The act of showing appreciation is an effective gateway to transitioning to the close of a conversation and summing up the value of the interaction. There are examples of the power and art of showing appreciation in the 5 Keys To Strategic Conversations report.

5. Extend yourself:
This element opens the door for a future interaction of this type of communication. It can invite a closer relationship, if desired, or simply establish a connection. Modeling this type of behavior will encourage others to behave in a similar manner, leading to clearer, more accurate strategic conversations. Paying forward is an effective way to insure productive future conversations. The report contains tips on how to extend yourself in ways that will positively impact your communications.

Imagine, personal and business relationships without conflict. Decision made in a cooperative environment with “everybody rowing in the same direction” all the time.

Is it possible? It is when you have internalized the principles of “Strategic Conversations” and integrated them into your very being.

Is it easy? No, nothing worthwhile ever is. But since you have used, to a greater or lesser degree, each of the principles over time - you will be able to do this, given the commitment.

Wayne Messick is co-founder and senior consultant at http://www.iBizResources.com - part of a global consortium of business strategists. For no-charge access to the 5 Keys to Strategic Conversations visit http://www.StrategicConversations.com