How to Write a Great About the Author Box

Your article marketing campaign will gain almost instant exposure for your business. That is if you let people know who wrote the articles you are submitting. When you write your articles, don’t forget to include the most vital aspect, the About the Author box. This is your space; use it wisely.

Once you’ve created a stunningly informative article, you’ll want to see some sort of payback. What makes article marketing worthwhile for the authors? That’s right, it’s the About the Author box. That is the place where people who have loved your article will be able to go and get more information about you, the author.

What to Write

Your About the Author box is generally short and sweet (think 300 characters or less). This is your chance to make a pitch and sell yourself a bit, and drive people to your web site. Lead off the text with your name, accompanied by some information about your credentials.

For instance, “Kelly Gilbertson has been hand crafting custom napkin rings for over twenty-five years. Her unique artistic process allows her to create one of a kind napkin rings like nothing else on the market.”

See how it works? State your name, your business and why you are special. While napkin rings may not be your forte, I am sure you can find something interesting to say about the product or service you are offering. If there is something particularly unique about the company itself, you may also want to make a mention of that.

Your Website

The website address is perhaps the most essential component of the About the Author box. This is why you decided to embark on your article marketing endeavor. It is the quickest and easiest way for readers to get more information about your company. When they like what they read they simply direct their mouse to the bottom of the screen, click on the link, and voila! They find themselves directly linked to your very own website!

Not only does this bolster your direct site traffic, it also helps you establish a ton of backlinks which will boost your Google rankings. The more backlinks you have from credible websites, the higher you’ll see yourself climb in the rankings.

Directories will accept either a text version, or an HTML version, of your About the Author box. In your text version, it’s fine to include your URL. Also, include what’s known as a fully qualified URL, complete with the href.

There is no mistaking the importance of the About the Author box. It is the portal through which consumers will discover you through your articles. Just watch as your site traffic, Google rankings, and profits climb, all thanks to the About the Author box.

Tiva Kelly is an expert at article marketing, and offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Submit your article, and start building backlinks today!

http://www.articlemarketer.com

How Content Drives The Web

In the same way cars need gas, people need food, and your garden needs water – the World Wide Web needs content. As the name suggests, the Internet consists of a web of information originating from all corners of the globe.

It is the continuous additions to that web that keep the Internet up-to-date and useful. To know exactly how content drives the web, there are several key components of the Internet that must first be understood.

Search Engine Fuel

Search engines, like Google and Yahoo!, exist purely for content indexing purposes. That is their sole function, and a very important function it is. With billions of people contributing to the web on a second by second basis, the Internet requires some organization.

It is the content that people post online that make these search engines necessary. Imagine the Internet without search engines. Instead of an organized web of related information, it would be a bunch of random information floating aimlessly in cyberspace. As long as there is a steady stream of fresh, relevant content, search engines will continue to stay up and running.

The Quest for Fresh Content

The most successful websites constantly update the material they publish. Think of the popular news sites that update their content multiple times each day. These websites not only attract a wide base of visitors, they also bring in repeat traffic. That means that many of their visitors check their site several times each day because they know something new will always be offered.

While not all sites update their content by the hour, many are looking to publish new content to keep people reading their sites. This is especially true for company websites. Even if the product or service they offer remains the same, it is important to present visitors with fresh information.

A stagnant website portrays a stagnant business. Innovative and informative copy that is rotated on a regular basis shows that a business is maintaining their website and always looking to offer their customers something new.

Where Content Comes From

That much needed content comes from you! You are what keeps the web running. With all the websites that desire fresh content, why not throw your hat in the ring and contribute. You may ask, how do I get started?

The answer is article marketing. You create articles related to your industry, submit them either individually or to an article distribution service, and sit back and watch them do your work for you. If you write informative and engaging content, you’ll see websites pluck your articles from the information pot and publish it on their websites.

What Will Article Marketing Do For My Business?

Article marketing is widely considered to be one of the most effective ways to drive traffic to your company’s website. As your articles get published on various websites, they will include a link back to your site.

If people like your article and appreciate what you have to say, they’ll almost always click that link to check out your site. This generally leads to a significant increase in direct traffic to your site.

The other way article marketing works for your business is through the behind the scenes efforts of search engines. Google uses a backlinking technology in order to determine search engine rankings. The more links back to your site that are posted on well established, quality websites, the higher you will find your business in the Google rankings. The higher you are in the Google rankings, the more likely you are to get noticed by consumers cruising the net for information.

Article marketing works for your business by providing direct traffic to your website as well as helping to boost your Google rankings. In the world of online marketing, it doesn’t get any better than that!

Tiva Kelly is an expert at article marketing. She offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Do you want more traffic at your site? Submit an article through Article Marketer and start building backlinks today! http://www.articlemarketer.com

How to Successfully Use PLR Articles

PLR articles, or Private Label Rights articles, can be found all over the internet. They are churned out by the truckload and then offered to anyone who will pay a few cents for them. To grasp why a unique approach to reshaping these articles is necessary, you must first understand what is inherently wrong with them.

First and foremost, PLR articles lack creativity. It is all about quantity, not the quality. While you pay hardly anything for them, they aren’t going to be ready to go to print right off the bat. Without any revisions, publishers will be able to identify them as soon as they see them and instant rejection is definitely something you want to avoid.

Another downfall of the PLR articles is that the same articles are sold to hundreds of people. How else would they be able to sell them at such a small price? This means that while your name may be attached to one of these articles in one place, Tom, Dick or Harry may be credited as the author in another. PLR articles should never be submitted as is.

How to Reshape PLR Articles

Purchasing PLR articles is not a total waste of money. They can be salvaged. It’s all about finessing the language, adding some new elements, and taking the bad stuff out. You want to make these articles a worthwhile read for your potential customers.

There are several ways to get a PLR article in ship shape for publication. One great way to make the article your own is to add new information. Think of the original article as a jumping off point. Read it over and allow it to spur some new thoughts that you think would be valuable additions. This is also a great way to make the articles a little longer since most PLR articles are too short for the liking of most publishers.

Another way to personalize the article is to rewrite it from your own perspective. After all, you are an expert when it comes to your industry. Write with an authoritative voice to showcase the fact that you really know what you are talking about. This is one of the best ways to breathe life into an originally stagnant article.

Lastly, adding personal examples and anecdotes is a great way to revamp a PLR article. It helps back up the information in the article with real life instances. This helps to give a soul to a soul-less article.

For instance, if the original article is about a widely used herbal supplement for which you happen to sell, you might want to write about a customer you once had that found himself with more energy and a greater zest for life after taking the supplement. Perhaps you would even include a direct quote from him.

Similarly, you could also include an anecdote you commonly use to sell your product. You’ll want it to avoid sounding like a sales pitch though. If you are selling a product that you truly believe in, this part will be easy. Just speak from experience and explain what you think is so great about the product. Remember that your website is the place to talk about your products more specifically.

These articles are meant to provide accurate, informative, and interesting information to the reader. If they so choose, they’ll click the link to your website to learn about your product more specifically.

While it is generally best to avoid PLR articles in the first place, some find it easier to do revisions than write articles from scratch. As long as you follow the aforementioned revamping strategies, this is a perfectly sound method of coming up with content for your article marketing campaign.

When the sales start rolling in, you’ll be crediting those carefully crafted articles for the success.

Tiva Kelly is an expert at article marketing. She offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Do you want more traffic at your site? Submit an article through Article Marketer and start building backlinks today! http://www.articlemarketer.com

Affiliate Marketing With A Twist – The Free Way To Easy Money

Article marketing is nothing new. But applied to affiliate marketing it is the easiest way to make money online. And best of all, you can do it without spending a dime using only free tools available online.

This is all you will need:

- A free keyword research tool
- A free text editor
- A free Clickbank account
- A free Blogger account

Do a quick search on your favorite search engine and you will find these free tools very easily.

Quick cash blue print:

1 – Keyword research:

Using your keyword research tool, search for low competition keywords. Those are keywords that have at least 300 searches a month and that have less than 5000 competing pages in Google (when entered between quotation marks like this “keyword”). Try to find 5 to 10 good keywords related to the same topic.

The idea is to focus on keywords for which you can get a first page ranking in Google, Msn and Yahoo.

Hint: If you have no idea of which market to target, start by checking popular phrases like: how to, purchase, get rid of, help, cure, tips, etc.

2 – Find a digital product to promote

Go to Clickbank.com and find a product related to your topic. Choose one that pays at least $15 to $20. Generate your affiliate link and write it down or save it in a text file on your computer.

3 – Article writing:

Write an informative article (approximately 400 words) focused on each of your keywords. Put your keyword in the title and in the first and last paragraph of your article. Also sprinkle it throughout your copy. You can also throw in a few other keywords related to your topic. This will help you rank well.

Most important, write a great bio box that will make people want to learn more and click on the link to your blog. Put your keyword in your bio box as an anchor text link to your blog.

4 – Set up your blog.

More and more article directories will not let you put your affiliate link in your bio box. So your blog is going to be your landing page. The idea here is to put up a simple blog that will presell (not sell) your product and make people click on your Clickbank affiliate link to go to the sales page.

Hint: set up a blog for every product you promote and give it a keyword-focused name.

5 – Submit your articles to article directories.

You will need to find article directories with a PR of 5 or more. These are the ones Google likes and it will help you get a first page ranking in the search engines and drive tons of free traffic to your blog.

Post one article a day on each article directory and do not post the exact same article to more than one directory.

Hint: Your best choice is Ezinearticles.com. You will need good quality articles, but it is the most powerful directory online. Alternatively you can use Goarticles.com.

6 – Rinse and repeat!

Article marketing is a game of numbers. The more articles your submit, the more money you will earn. But every product is not going to be a winner. Some will do well, some will not. So test a new product every week putting up 5 to 10 focused articles each time.

That is all there is to it. This may seem to good to be true, but it really does work. Off course it will take a couple of weeks for money to start rolling in on a regular basis but the magic of this method is that once you write a money making article it will generate residual income for months and maybe even years — without ever costing you a single dime.

Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. http://www.BeSuccessfulNews.com


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