How to Write a Great About the Author Box

Your article marketing campaign will gain almost instant exposure for your business. That is if you let people know who wrote the articles you are submitting. When you write your articles, don’t forget to include the most vital aspect, the About the Author box. This is your space; use it wisely.

Once you’ve created a stunningly informative article, you’ll want to see some sort of payback. What makes article marketing worthwhile for the authors? That’s right, it’s the About the Author box. That is the place where people who have loved your article will be able to go and get more information about you, the author.

What to Write

Your About the Author box is generally short and sweet (think 300 characters or less). This is your chance to make a pitch and sell yourself a bit, and drive people to your web site. Lead off the text with your name, accompanied by some information about your credentials.

For instance, “Kelly Gilbertson has been hand crafting custom napkin rings for over twenty-five years. Her unique artistic process allows her to create one of a kind napkin rings like nothing else on the market.”

See how it works? State your name, your business and why you are special. While napkin rings may not be your forte, I am sure you can find something interesting to say about the product or service you are offering. If there is something particularly unique about the company itself, you may also want to make a mention of that.

Your Website

The website address is perhaps the most essential component of the About the Author box. This is why you decided to embark on your article marketing endeavor. It is the quickest and easiest way for readers to get more information about your company. When they like what they read they simply direct their mouse to the bottom of the screen, click on the link, and voila! They find themselves directly linked to your very own website!

Not only does this bolster your direct site traffic, it also helps you establish a ton of backlinks which will boost your Google rankings. The more backlinks you have from credible websites, the higher you’ll see yourself climb in the rankings.

Directories will accept either a text version, or an HTML version, of your About the Author box. In your text version, it’s fine to include your URL. Also, include what’s known as a fully qualified URL, complete with the href.

There is no mistaking the importance of the About the Author box. It is the portal through which consumers will discover you through your articles. Just watch as your site traffic, Google rankings, and profits climb, all thanks to the About the Author box.

Tiva Kelly is an expert at article marketing, and offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Submit your article, and start building backlinks today!
http://www.articlemarketer.com

How Content Drives The Web

In the same way cars need gas, people need food, and your garden needs water - the World Wide Web needs content. As the name suggests, the Internet consists of a web of information originating from all corners of the globe.

It is the continuous additions to that web that keep the Internet up-to-date and useful. To know exactly how content drives the web, there are several key components of the Internet that must first be understood.

Search Engine Fuel

Search engines, like Google and Yahoo!, exist purely for content indexing purposes. That is their sole function, and a very important function it is. With billions of people contributing to the web on a second by second basis, the Internet requires some organization.

It is the content that people post online that make these search engines necessary. Imagine the Internet without search engines. Instead of an organized web of related information, it would be a bunch of random information floating aimlessly in cyberspace. As long as there is a steady stream of fresh, relevant content, search engines will continue to stay up and running.

The Quest for Fresh Content

The most successful websites constantly update the material they publish. Think of the popular news sites that update their content multiple times each day. These websites not only attract a wide base of visitors, they also bring in repeat traffic. That means that many of their visitors check their site several times each day because they know something new will always be offered.

While not all sites update their content by the hour, many are looking to publish new content to keep people reading their sites. This is especially true for company websites. Even if the product or service they offer remains the same, it is important to present visitors with fresh information.

A stagnant website portrays a stagnant business. Innovative and informative copy that is rotated on a regular basis shows that a business is maintaining their website and always looking to offer their customers something new.

Where Content Comes From

That much needed content comes from you! You are what keeps the web running. With all the websites that desire fresh content, why not throw your hat in the ring and contribute. You may ask, how do I get started?

The answer is article marketing. You create articles related to your industry, submit them either individually or to an article distribution service, and sit back and watch them do your work for you. If you write informative and engaging content, you’ll see websites pluck your articles from the information pot and publish it on their websites.

What Will Article Marketing Do For My Business?

Article marketing is widely considered to be one of the most effective ways to drive traffic to your company’s website. As your articles get published on various websites, they will include a link back to your site.

If people like your article and appreciate what you have to say, they’ll almost always click that link to check out your site. This generally leads to a significant increase in direct traffic to your site.

The other way article marketing works for your business is through the behind the scenes efforts of search engines. Google uses a backlinking technology in order to determine search engine rankings. The more links back to your site that are posted on well established, quality websites, the higher you will find your business in the Google rankings. The higher you are in the Google rankings, the more likely you are to get noticed by consumers cruising the net for information.

Article marketing works for your business by providing direct traffic to your website as well as helping to boost your Google rankings. In the world of online marketing, it doesn’t get any better than that!

Tiva Kelly is an expert at article marketing. She offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Do you want more traffic at your site? Submit an article through Article Marketer and start building backlinks today! http://www.articlemarketer.com

How to Successfully Use PLR Articles

PLR articles, or Private Label Rights articles, can be found all over the internet. They are churned out by the truckload and then offered to anyone who will pay a few cents for them. To grasp why a unique approach to reshaping these articles is necessary, you must first understand what is inherently wrong with them.

First and foremost, PLR articles lack creativity. It is all about quantity, not the quality. While you pay hardly anything for them, they aren’t going to be ready to go to print right off the bat. Without any revisions, publishers will be able to identify them as soon as they see them and instant rejection is definitely something you want to avoid.

Another downfall of the PLR articles is that the same articles are sold to hundreds of people. How else would they be able to sell them at such a small price? This means that while your name may be attached to one of these articles in one place, Tom, Dick or Harry may be credited as the author in another. PLR articles should never be submitted as is.

How to Reshape PLR Articles

Purchasing PLR articles is not a total waste of money. They can be salvaged. It’s all about finessing the language, adding some new elements, and taking the bad stuff out. You want to make these articles a worthwhile read for your potential customers.

There are several ways to get a PLR article in ship shape for publication. One great way to make the article your own is to add new information. Think of the original article as a jumping off point. Read it over and allow it to spur some new thoughts that you think would be valuable additions. This is also a great way to make the articles a little longer since most PLR articles are too short for the liking of most publishers.

Another way to personalize the article is to rewrite it from your own perspective. After all, you are an expert when it comes to your industry. Write with an authoritative voice to showcase the fact that you really know what you are talking about. This is one of the best ways to breathe life into an originally stagnant article.

Lastly, adding personal examples and anecdotes is a great way to revamp a PLR article. It helps back up the information in the article with real life instances. This helps to give a soul to a soul-less article.

For instance, if the original article is about a widely used herbal supplement for which you happen to sell, you might want to write about a customer you once had that found himself with more energy and a greater zest for life after taking the supplement. Perhaps you would even include a direct quote from him.

Similarly, you could also include an anecdote you commonly use to sell your product. You’ll want it to avoid sounding like a sales pitch though. If you are selling a product that you truly believe in, this part will be easy. Just speak from experience and explain what you think is so great about the product. Remember that your website is the place to talk about your products more specifically.

These articles are meant to provide accurate, informative, and interesting information to the reader. If they so choose, they’ll click the link to your website to learn about your product more specifically.

While it is generally best to avoid PLR articles in the first place, some find it easier to do revisions than write articles from scratch. As long as you follow the aforementioned revamping strategies, this is a perfectly sound method of coming up with content for your article marketing campaign.

When the sales start rolling in, you’ll be crediting those carefully crafted articles for the success.

Tiva Kelly is an expert at article marketing. She offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Do you want more traffic at your site? Submit an article through Article Marketer and start building backlinks today! http://www.articlemarketer.com

Affiliate Marketing With A Twist - The Free Way To Easy Money

Article marketing is nothing new. But applied to affiliate marketing it is the easiest way to make money online. And best of all, you can do it without spending a dime using only free tools available online.

This is all you will need:

- A free keyword research tool
- A free text editor
- A free Clickbank account
- A free Blogger account

Do a quick search on your favorite search engine and you will find these free tools very easily.

Quick cash blue print:

1 - Keyword research:

Using your keyword research tool, search for low competition keywords. Those are keywords that have at least 300 searches a month and that have less than 5000 competing pages in Google (when entered between quotation marks like this “keyword”). Try to find 5 to 10 good keywords related to the same topic.

The idea is to focus on keywords for which you can get a first page ranking in Google, Msn and Yahoo.

Hint: If you have no idea of which market to target, start by checking popular phrases like: how to, purchase, get rid of, help, cure, tips, etc.

2 - Find a digital product to promote

Go to Clickbank.com and find a product related to your topic. Choose one that pays at least $15 to $20. Generate your affiliate link and write it down or save it in a text file on your computer.

3 - Article writing:

Write an informative article (approximately 400 words) focused on each of your keywords. Put your keyword in the title and in the first and last paragraph of your article. Also sprinkle it throughout your copy. You can also throw in a few other keywords related to your topic. This will help you rank well.

Most important, write a great bio box that will make people want to learn more and click on the link to your blog. Put your keyword in your bio box as an anchor text link to your blog.

4 - Set up your blog.

More and more article directories will not let you put your affiliate link in your bio box. So your blog is going to be your landing page. The idea here is to put up a simple blog that will presell (not sell) your product and make people click on your Clickbank affiliate link to go to the sales page.

Hint: set up a blog for every product you promote and give it a keyword-focused name.

5 - Submit your articles to article directories.

You will need to find article directories with a PR of 5 or more. These are the ones Google likes and it will help you get a first page ranking in the search engines and drive tons of free traffic to your blog.

Post one article a day on each article directory and do not post the exact same article to more than one directory.

Hint: Your best choice is Ezinearticles.com. You will need good quality articles, but it is the most powerful directory online. Alternatively you can use Goarticles.com.

6 - Rinse and repeat!

Article marketing is a game of numbers. The more articles your submit, the more money you will earn. But every product is not going to be a winner. Some will do well, some will not. So test a new product every week putting up 5 to 10 focused articles each time.

That is all there is to it. This may seem to good to be true, but it really does work. Off course it will take a couple of weeks for money to start rolling in on a regular basis but the magic of this method is that once you write a money making article it will generate residual income for months and maybe even years — without ever costing you a single dime.

Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. http://www.BeSuccessfulNews.com

Inbox Flooded? Manage Your Mail!

Getting exposure for your business is a beautiful thing. And using article marketing to get it is not only beautiful, it’s simple, easy and affordable.

Just be warned — you’re gonna get a lot of email! When your first article goes out, expect a bunch of emails to come flying in.

Believe it or not, this is a good thing! All of those emails indicate that your articles are getting out in the world, and the wheels are in motion to propel your business into greater success.

The Headwaters of the Email Flood

The first emails you will get are from mailing lists, asking you to confirm your membership. The article distribution services that send out your articles will automatically sign you up for mailing lists, user groups, and forums when you submit an article. These are the places your article will be distributed.

When you receive confirmation emails from these lists, forums, and groups, make sure to confirm them, and be quick about it. If you do not join, your articles will not be sent to those places. That is lost opportunity.

Joining increases your exposure. The more places you are published, the more links you will receive. This means increased site traffic and an increased number of backlinks to your site. As you gather more and more quality backlinks, you’ll see your rankings on Google climb higher and higher.

A Little Time Now Is Worth a Lot!

Each email confirmation takes roughly 20-30 seconds. In the scheme of things, thirty seconds is just a blip on the radar. Imagine how long it would take to utilize some of the more traditional marketing methods. While article marketing requires a small time commitment up front, it will soon begin to run itself, leaving you to tend to other aspects of your business.

Make sure to confirm these requests as soon as possible. The longer you wait, the more time that is wasted with your article floundering around, waiting to be distributed. Make a habit of going through these emails at least once a day. Not only will this get your articles out faster, it will prevent you from getting overwhelmed with a weeks worth of mailing list confirmations. Get them off your plate as soon as possible and you’ll see a greater return rate of positive results.

The Best Ways to Manage Your Mail

First, set up a separate article marketing email account. This will keep your personal life separate from your company separate from your article marketing campaign. You’ll find things are much easier to manage when you funnel all of the mailing list requests into one email box.

Gmail, Hotmail, and Yahoo! all offer free email accounts. It takes a matter of seconds to set up an account and it’ll save you oodles of time in the long run. You’ll be happy to know that all of your article marketing business will be organized on one account, not to be confused with the rest of your inbox contents.
Keep The Decks Clear

As you become a member of all these great mailing lists, you’ll be on the list to receive emails from others on the list. And, unless you set up your email to prevent it, you’ll end up with a LOT of mail.

You can avoid inbox overload all together by properly setting your email options. In fact, you can set your mailing options to allow you to read messages from the groups online. Not only will this keep your inbox from overflowing, it’ll make it easier for you to accept each mailing list. And you’ll still have access to all that great content from other authors on your lists.

While article marketing requires a little of your time in the initial phases, you’ll see the results return more business to you than most other marketing methods. Invest a little time in getting things going and you’ll be blown away by the results.

Tiva Kelly is an expert at article marketing and offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Do you want more traffic at your site? Submit an article through Article Marketer and start building backlinks today! http://www.articlemarketer.com

Article Marketing For Newbies

While article marketing has quickly risen to the top as one of the most effective online marketing methods, many business owners are still unfamiliar with the strategy. If you are one of those entrepreneurs, read on. I promise it will be worth your while.

The Basic Steps

1. Begin by creating an article about a topic related to your business. This is not a sales pitch. In fact, do not even mention your business. Just write an informative article about the industry you know best.

For example, if you own an Easter egg dyeing business, you could write about the harmful effects certain food dyes have been shown to have on children. Or say you run a matchmaking service. In that case you might write about the reason our country sees such a high divorce rate.

Regardless of the subject at hand, articles should give sound and accurate information through the use of engaging language.

2. Submit your articles to an article distribution service and be open to any revisions they suggest. They are the experts on what publishers are looking for. To insure your articles are published, take their advice and make any necessary changes.

It is also at this time that you will choose categories for your articles. By placing articles in specific categories, they will be published on sites that cater to your target audience. This means that those viewing the articles will be immediately interested in what you have to say. “Presold” customers are what every business dreams of!

3. Once your articles have been put through the editorial ringer and placed in categories, they are ready for submission. Article distribution services will send out your articles far and wide across the Internet. In fact, your articles have the potential of reaching thousands of publishers and thus hundreds of thousands of readers.

You may be wondering why these publishers would even want your articles. The answer is that every major website is constantly in need of fresh content for their sites, newsletters, and other promotional materials. They want to be able to continuously offer their visitors new information, and that usually comes in the form of articles.

The Results

Keep in mind that not every article sent will be published. That is why they are sent to so many sites. Some will hit, others will miss. It is the ones that hit that will create a positive ripple effect that you will experience all the way back at your homepage.

These results are garnered through the About the Author box tacked on to the conclusion of every article you write. This box will contain a short explanation of who you are, as well as a link back to your website. This means that every time someone reads your article and likes what they have to say, there is a great chance that they will click the link to your site.

Website traffic is an important part of any modern business that utilizes the Internet. The more traffic on your site, the more exposure you gain. And the more people that know about you, the more products you will sell.

The other advantage to having your website included in your articles deals with search engine rankings. Google ranks websites based upon the number of quality “backlinks” it has. Therefore, the more credible, well-established websites in which your site address appears, the higher you will climb in the Google rankings.

Digging out from beneath the billions of sites on the Internet and rising to the top is a priceless move. Once you make it to the top of that heap, you will never look back!

Tiva Kelly is an expert at article marketing. She offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Do you want more traffic at your site? Submit an article through Article Marketer and start building backlinks today! http://www.articlemarketer.com

This Article Marketing Website Traffic Generation Formula Can Make You Rich

Article marketing is one of the most powerful website traffic generation strategy available today. The reason behind this is its capability to drive thousands of visitors to your website instantly as well as on a permanent basis.

It can do this all for free. Then why do people fail using this powerful traffic generation strategy. You can see people hunting for quick traffic generation softwares, instant traffic solutions and a number of ways that can get them instant traffic to their website.

Doing all this they are sure to fail. But why aren’t they using this powerful article marketing strategy to its fullest extent? The reason is simple, they are not aware or frightened to perform the exact steps that is required to create and distribute traffic pulling articles.

In this article you will learn the exact steps to create a quality article and distribute it over the net to get permanent incoming links to your website and quality targeted traffic.

People are frightened of doing research. You need quality content to create an article. The first step to create a quality article is to do a thorough research on the topic of your website.

You can easily do this by visiting search engine like google.com and article directories like ezinearticles.com

These sources have the power to give you hundreds if not thousands of pages of information on the topic of your website. Just read few articles out there, generate ideas and from these ideas create your own unique article of around 500 to 600 words.

Arrange your article in point format, create headline, header and footer and attention pulling resource box with a link to your website.

This will make sure to get you a unique piece of article created within an hour.

The next problem writers face is that it is extremely time-consuming to submit articles and spread them on hundreds of websites. The solution is simple.

If you have lots of time but no money then you can research around hundred article directories and submit your articles manually. Once you have researched these directories it should not take you more than a few hours to submit your articles to all these directories.

If you are lacking time but have some money to spend then you can use article submission service and they will make sure to submit your articles to hundreds of article directories on the net.

This will make sure that your article gets maximum exposure and gets you traffic beyond your wildest dreams. Write and submit around five to ten articles every day using the tactics I have shown you above.

If you do this on consistent basis, I am sure you will never ever worry about getting hundreds of targeted visitors to your website on a daily basis purchasing your products and services. Make sure you get started today. You can thank me later.

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Imagine Your Articles Spreading All Around and Getting You Hundreds of Visitors Daily

What if I showed you some simple ways and tactics that will help you to generate more traffic from your articles?

These 3 simple steps when applied will help you to get all the free traffic you will ever need to promote your website from article marketing.

Make sure you apply all these 3 steps in all the articles you write from now on. These 3 steps will make sure to drive storms of visitors to your website from your articles for years to come.

These 3 steps when applied on consistent basis will help you to get continuous flow of visitors to your website from top search engines. Let us get started…

Step 1 - Include Keywords in Your Articles.

Make sure you include your main keywords in your article headline as well as article body. Make sure you donot repeat your keywords multiple times, this may lead to your website getting banned by search engines for keyword spamming.

Rather include your keywords sparingly on your entire article. This will get your articlesranked high when someone searches these keywords on search engines.

Step 2 - Include Keywords in Anchor Text.

Make sure that you include your main keyword in the anchor text in your article resource box that contains link to your website.

Including a keyword in the link in the resource box makes sure that your website ranks high for that particular keyword in the search engine.

These anchor text words will get included on all the websites that place your articles thus gaining you incoming links to your website. When the anchor text on different websites include a keyword which ultimately points to your website helps to increase your website ranking on the search engines for that particular keyword. So make sure you apply this tactic in all the articles that you write from now on.

Step 3 - Use Article Submission Software.

It is extremely important to save your time while promoting your articles. This can be achieved with the help of article submission software.

You will get many article submission softwares and services when you search online. One of the article submission service that I personally use is article marketer.

This article submission service will help you to distribute your articles on hundreds of article directories on the net thus saving your time.

With the help of this service you can spread your article to hundreds of article directories with push of a button.

Make sure you apply these steps on all the articles that you write from now on. These simple tactics will help you to skyrocket your website traffic counter right off the charts.

Whatever you do, I wish you all the very best and success in life and business.

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The Importance Of Article Directories

If you are an internet marketer, or a regular internet user, you have seen an increase in the amount of article directories on the net lately. Article directories are a great place for internet marketers to promote their sites, for bloggers to gain free content, for webmasters to gain free content, and for readers to learn from experts on virtually every topic imaginable.

If you publish a website, you want it to rank high on search engines for free traffic. One main part of the algorithm that search engines use to deem the quality of a website is the number of quality inbound links. Writing articles that are relevant to the theme of your website with a link to your site in the resource box is a great way to pick up inbound links. These articles will be filled with keywords related to your site so that when the search engine spiders scan through the article, then find your link, makes the search engines like your site.

You can submit your website manually to hundreds, or even thousands of directories if you are ambitious enough. Or you can purchase an article submission tool. These take a lot of the steps out of the submission process and saves you time as your article is submitted to the list of article directories on the software’s list.

There also are a few bigger article directories, some free, some paid, that will submit your article to hundreds of other article directories automatically. This saves you even more time and is a recommended way to disseminate your articles.

Many webmasters also pull articles either manually or through RSS feeds for content on their websites or blogs from these article directories. This is yet again another way to get more eyes and more links to your site.

There are also a large number of people who go to article directories for information on a specific topic. If they find your article, odds are good that they will follow the link to your website in the resource box.

If operate a blog, article directories are a terrific way to make your blog run on autopilot. You can go to article directories and set up your blog to take RSS feeds from the directories that will publish articles relevant to the theme of your blog to your blog automatically which gives you fresh content for your readers. This saves you the time and effort of righting post after post on your blog.

If you publish a website, article directories are a great way to pull relevant content for your website. Search engines like to see quality content with keywords that relate to your website and when you pull these articles you are really doing your website a favor by giving the search engine spiders more to look at.

People who write articles for article directories can bee looked at as an expert on a topic. Everyone is an expert on something and if you have publish a website and write articles about it, odds are good that you are an expert on that topic or else you would have lost interest in the project.

There are a great number of people out there who want to read your expert opinion on a topic. People grow wary of opinions from newspaper or other editorials and articles from article directories is a great way to get a fresh opinion or to learn details about a topic. There are literally articles on almost every topic imaginable so if you want to learn anything from a book or product review, relationship or financial advice, or even how to guides, article directories provide an excellent resource for this kind of information written by experts on the topic.

So if you want to promote your website, article directories are clearly a valuable tool for you to use. If you publish a blog or a website, article directories provide quality content that can be static or streaming in a RSS feed. Or if you are someone who is looking to learn more on a particular topic, you now see how important these article directories truly are and you can see when it comes to these directories, the more the merrier. So what are you waiting for, get out there and discover what an article directory has to offer you today!

The author of this article publishes the article directory site http://www.onthenetnews.com.

Article Marketing-Getting Over the Hurdles

Article marketing has many benefits and is one of the best methods of getting backlinks and some direct traffic to your website. It is also an effective way to market your newsletter and generate new subscribers.

But, for some people writing articles is a chore, and it is time consuming. The time involved in writing articles does return value many times over.

If writing articles is like pulling teeth for you, there are some ways to refine the process with a minimum of effort on your part.

This is best accomplished in one of two ways:

1. You can seek out a ghostwriter to write articles for you on the topics you outline, and with the keywords you designate. This takes a little extra work in the beginning and you may have to try several people before you get the results you want.

2. You can purchase private label rights to articles through memberships, or as a stand alone product. You must make sure that you have full rights to the articles, and that they can be modified in any way you want.

Either of these ways can be very effective, but you do have to take some responsibility for the articles. By that, I mean that the articles will probably need some refinement before they are published.

In the case of a ghostwritten article, once you have settled on someone who produces what you want, the articles may only need a final check with minimal editing.

When it comes to plr articles, you want to put in a little extra effort. In most cases these articles do have somewhat limited distribution, but the fact is, they are not one of a kind. For best results you should at least lightly re-write the articles.

You can do this by changing the arrangement in how paragraphs are presented, alter some of the phrases, and even add or delete some of the content. This still requires a bit of work, but plr articles can help those who experience writers block get jump started.

For those who think this is a lot of work, consider the benefits articles can provide. One article can be used in many ways. If you have a newsletter, you can use these in your newsletters, and release them later to article banks for wide distribution to bring more backlinks and authority to your website.

When doing this, it is good to publish the article in your newsletter, then let a period of time lapse before they are distributed far and wide. You want your subscribers to feel special and therefore it is best that they get the article while it is still fresh and not widely seen.

At some point in time, you can gather a number of articles into a pdf and offer it as a free report and include your affiliate links along with a link back to your website. This report, if it is good, could become a valuable viral resource bringing your site traffic, and also providing an extra source of revenue.

Illa offers more tips about http://www.ezee-options.com/Article_Submission.html article submission. Find information on http://www.ezee-options.com/Starting_a_Business.html starting a money making online business.