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If you have ever, and I do mean EVER been surfing through the television channels after midnight any day of the week, you’ve seen this sneaky little bugger hard at work inside all those crappy infomercials.

These guys, or gals, really want you to buy a copy of their product. So they’ll sweeten the offer up for you to drive that fact home and straight to your credit card or bank account. After all, they are in the business to “Make Money”, right?

And, if they’ve already piqued your curiosity, see Dirty Tricks Volume I, then they know that you’re interested in what they’re attempting to sell you. So they try and make the deal better on your end.

That’s when they really kick their selling into high gear by offering you some out-of-this-world bonuses worth -insert any dollar amount here- absolutely ‘Free!’ Cue flashing text.

Now I know you’re probably thinking, “Shucks, I’d never fall for that kind of garbage!”. Hmm, how many products “have” you bought from television adds? If you say none, well then congratulations! You are immune to this dirty trick. Way to go! And if you aren’t immune, don’t worry about it. I would bet that almost 98% of people aren’t either.

The really cool thing about this dirty little monster is that it MAKES you want to buy their original product, even if you don’t want or need it, just to get your hands on all those choice freebie gifts they’ll give you. And all for the cost of the original product price.

What a deal!

Yep. That’s what they want you to be thinking. Sure, you may not like or need the product they’re trying to sell you, but all those things you’re getting for free pretty much makes it worth spending 30 bucks.

Plus, even if you only wanted the bonus items, they still sucked you in to buying the original product to get your hands on them.

Internet Marketers use this one religiously too. Don’t let ‘em sneak it past you. Remember last time you signed up for that free report or ebook? And then after you filled out the form you were magically whisked away to a page that let you know you would be receiving an email to confirm you wanted to be included on their list? ‘Cause that’s the only way you could get the freebie?

What else was on there? Did you notice that there was probably either an ad for another product, we in the Internet Marketing world call this an “upsell”, or a special offer that you would only see that one time, again, called a, what else, “one time offer”?

Or how about when another internet marketer releases a new product and one of their affiliates will offer you a special “bonus” if you buy only from them? They will pack those bonuses to the gills with products that you may want, and probably will, even more than the main product that is being sold.

Aha! The light just went on didn’t it?!

If you don’t have something like this set up on your freebie giveaway offers, you had better start. Otherwise, you’re missing out on profits my friend. And a super script that will help you set up these one time offers is, of course, One Time Offer.

I highly recommend using this dirty trick for anyone trying to sell anything. Ever!

Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!

http://www.SuperFastProfit.com

Boosting online profits can seem like rocket science to some people. However, there are 3 main profit boosting tactics that work to consistently increase profits if used correctly.

Tactic #1: THE “SCARE” TACTIC

Yes, it’s possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I don’t see any hands raised. EXACTLY!

Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. It’s sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it’s disgusting myself, but like people say, someone has to shovel the shit.

And shovel it they did.

Not only them, how about all the other bastards out there that made money by selling t-shirts, bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take.

Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS completely unethical. What I’m saying is that you CAN use the fear factor to make people take action.

Say, for instance, you’re trying to make some money by selling an ebook about how to protect your computer from malicious viruses. Wouldn’t you want it more, if you were selling it to yourself, if you knew what kind of catastrophe could occur to your computer if you ignored such useful information? What if you ran your business from your computer and it went kaput on you? Wouldn’t you want to save yourself thousands of dollars just by spending twenty?

That’s the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits.

Tactic #2: THE “CCL” TACTIC

Mmm. . .Bet you’re wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie!

Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that he’s better than you are. He’s rich and you aren’t. Basically, he’s a winner and you are a loser. But, for a small fee, he’s willing to share his techniques with you so you can become a winner too.

Aww, how nice of him! Don’t you just feel better already?

He doesn’t stop there though, because after you buy his “better than thou” strategy guide, and if you have any questions, HE WON’T ANSWER YOU. Or worse, he’ll be a jerk. Hey. He gave you “fair warning” in advance though didn’t he? He told you he was a jerk! Ahh. Role playing at it’s finest. The world truly is but a stage.

The point here is that he’s made millions by not caring. He doesn’t care whether you buy his product or not because he knows that someone else will step in to take your place. It worked. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, he’s even got his own “infomercial” now!

You can do the same thing. You don’t have to be that extreme if you don’t want to. Why not try easing into this little trick by letting your customers know that if they decide not to buy your product, then it will be their loss and not yours. Hey, you’ve already got unlimited access to it, so it’s no skin off your nose.

This “jerky” tactic works so well in fact that there are dozens of “spin-off” products springing up every single day. You don’t have to be a total jerk, but acting like you don’t give a damn whether someone buys your product or not can pay off for you.

Tactic#3: THE “NO PRICE” TACTIC

Ever been to a place that sells products without an actual price tag on them? I don’t mean a mistake, but something that purposely doesn’t have a price listed somewhere. It always reminds me of “If You Have To Ask How Much It Costs, Then You Can’t Afford It Anyway”. Not so of all products.

The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if it’s something that offers just the solution they’re looking for, they’ll pay for it.

This tactic can have either a positive or negative effect, depending on how much your product is going for. If it’s something that is less than your customer thinks it’s worth, they’ll fork over the dough. If not, well, they’ll have to think it over first. Maybe they’ll buy. Maybe they won’t. But at least they’re giving it thought.

Not to worry though. Sometimes it takes more than seven times for a person to actually purchase a product they really want. Leaving the price of your product a mystery can generate enough curiosity to lead to an otherwise fruitless sale.

I recommend use of this dirty trick only if your particular product has a high selling success rate.

These three tactics can become your most valuable conversion asset if you apply them correctly.

Use them ethically and in good form and you will profit for years to come.

Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!

http://www.SuperFastProfit.com

Today we’re going to be going over 3 over-the-top tactics that help convert more visitors into paying customers than almost any other tactic around.

1. An Offer You CAN’T Refuse

Yeah, this is an old “gangster” style trick. Although you might not think so once I reveal the one word that describes it. What’s the word? Guarantee. But, why did I say it was an old “gangster” style trick? Firstly, did you even bother reading the title? ;-) Second, let’s look at it logically here.

I’d wager you’ve seen at least ONE gangster type movie(I’m a movie fanatic, so just stick with me here, it will make perfect sense once I’m finished explaining.) once in your life. These tough guys are running things for a reason. They don’t take NO for an answer. It’s their way or you’re “swimmin’ with the fishes” my friend.

Now, obviously offering a guarantee isn’t the same as whacking someone, but it will most definitely make your offer much harder to refuse. Your customer will feel more secure in the fact that you are shouldering most, if not all, of the risk by letting them get their money back if they are unsatisfied with your product.

This little dirty trick not only helps you convert more sales, but it also builds credibility in the eyes of your potential customers because you believe in what you are trying to sell them by taking a loss if they don’t.

I also highly recommend this dirty little trick to anyone and everyone who is selling anything online.

2. Getting All “Hyped” Up

This is a super dirty trick. And admitted “hypers” or not, I can almost guarantee you’ll find this type of language slipped in to most sales pages. Now, some Internet Marketers may try and mask this trick by putting a different name on it, but it’s the same thing.

Now, some marketers will simply say that they have unbreakable confidence in their products, and there’s no “hype” in that. Really? I beg to differ. Not that there’s anything at all wrong with having that type of confidence in your product, but let’s call a duck a duck and not a chicken, shall we?

Some more common “hyper” words you may have seen, or be using yourself are:

Incredible
Amazing
Unbeatable
Unbelievable
Controversial
Secret
Hidden
Easy
Fast

And there are plenty of others lying in wait to pounce on you. But these are more of the commonly used hype words. So, why do this dirty trick work so well?

Because these words spark emotion within your potential customers. And dragging out that emotional connection to your product can more often than not close the sale.

A word of caution here though. Don’t try and over-hype your product. That could end in you boiling in a pot of hot water in the form of a law suit. And I’m sure you don’t want to get scarred up with burns now do you?

Use this dirty trick wisely and cautiously. Don’t over do it and try your best to stay true to the reality of what your product can, and can’t do when describing it with “hyped” up words.

3. “Trash” Talking

Have you ever watched a television talk show or professional wrestling? Then you have seen this dirty trick already!

But, here’s how to apply it to your product or business to gain more “buzz”. Find a product that is similar to yours and do some comparison on theirs to yours. Find out what makes yours the better decision for your visitors and exploit the hell out of it!

Another boss way to use this dirty little stinker is to raise your own stink about an experience in where one of your competitors has burned you with one of their products that you personally bought. Work in the angle that this painful event is the reason that made you decide to create your own version of this specific product, but you made it better than this other author’s version.

Don’t be afraid to talk some trash about a person or product to highlight the benefits of your own to get the sale. Do be careful of “slander” issues though. You can hide the details of the specific author or product by calling them Mr. X, or Product Z. You don’t necessarily have to bash your competition to smithereens to get your point across.

Even though sometimes that is fun! Oh, are my devil horns showing? ;-)

This dirty trick should also be used sparingly and in context to show your potential customers the benefits of purchasing your product over that of your competitors.

Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!

http://www.SuperFastProfit.com

Owning a website is not just about the design. There are things you need to consider in order for you to profit. One of those is website traffic. With it you are sure to make money and extend the life of your online business.

Site visitors are like customers in a supermarket. The more visitors you attract the more money you are going to get. Many web browsers are incidental shoppers. They see something they like and buy it. But how can they buy your product or service if they do not even know you exist? For that reason, it is essential to increase your web site traffic.

The first step should be learning how to convert your website visitors to paying users. How? By persuading your visitors to use your site repeatedly.

A good advertisement can be placed over the internet, newspapers, daily journal, magazines and media. The purpose of the advertisement is to attract visitors so make it persuasive.

Visitors love to read articles. Make sure that the articles and other content on your website is worth reading. You can do it yourself or find a writer with good reputation, as they can produce articles of quality. Effective outsourcing is an important part of growing your business.

Your website should only contain a particular subject. If your website is for buy and sell, it should only contain descriptions and specifications of the product you are going to sell. Using unrelated content will ruin the overall theme of your website.

Start a community forum where your visitors are free to exchange ideas and messages. With this, you are able to know the things that concern your visitors and create topics from it. Interesting topics are usually derived from the forum themselves and this gives your visitors reasons to keep coming back.

If possible offer a special day to chat with someone famous. You can invite a personality to join the forum so your visitors will have the chance to chat with him or her.This should be people who have made a name for themselves in internet marketing and online business or whatever subject your website covers. They can share their expertise and knowledge.

Contests, promotions and give away freebies also attract more visitors. Make your special price interesting, it will catch the attention of the visitors. Advertise your promotions online and off so more people will be aware that your website exists.

Write for other websites that accept freelance articles. This allows you to place your name and URL at the end of your article or small resource box, which will link the readers to your website. What do the best resource boxes have in common? They get the reader to take action by clicking the link. Give as much thought to the resource box as you do the article.

Some visitors are very particular on the reputation of a website so place quality articles and content from your pages. Avoid making comments about other websites, as this can lead to a negative image about you and your business.

More more web site traffic means more visitors and profits. Take action with these tips and you are sure to earn as much as you expect.

Daryl Campbell is your internet marketing guide for more tips, tools, resources, free video coaching and up to the minute information. Make the business of growing your business easy and fun at http://winthemarket.com

The pathway to improved Conversion Rates (turning your visitors into customers) is
straight forward. It can be boiled down to a few very manageable steps. However most people turn these few manageable steps and turn them into the amazing race.

Reach targeted traffic in a credible fashion. Most surfers are looking for information and solutions. Problem is they usually don’t know exactly who or what can provide it. What do they do? Well, they rely on Search Engines to source possibilities that are worth their effort to visit. It’s through the Search Engines that you need to reach your visitors. This means that the Search Engines link to your site has to be visible and easy to access. Most surfers won’t scroll past the first 10-20 listings on a Search Engine’s search results page. Secondly, the description about your site must be interesting and credible enough to warrant a visit.

Free-For-All Sites are a great example of how not to reach people. For the most part, they have become so seamy and useless that, regardless of what you say, you’re doomed from the start. Your credibility takes a huge hit with Free-For-All Sites. Compare this with how smart and open-minded your visitor feels when she finds you via a Search Engine. She wants to read your information!

Write content that has your potential customer/client’s best interests at heart. Meet their needs. Fulfill their wishes. Provide a solution. In other words, PREsell… rather than sell. I often write about PREselling and so do most of the big guns on the net. PREselling is the key to success in business on the Net as it is in a traditional business. People walk into McDonald’s billions of times because they are already sold about the fact that they want a two all beef patty, special sauce, lettuce cheese, pickles, onions on a sesame seed bun. Well I can write it now I have to try to say it real fast….

Finally, recommend visitors to your income-generating source but only after they come to respect and like you. The key is to develop great content that leads to the click… Valuable Content = Credible Recommendation = Turned ON customer = High Conversions which all equals to another Rich Internet Marketer…. It’s important to not push your visitors to the click, make them want to click through. It makes all the difference if your visitors feel that it’s their idea to give you money and not something that you tricked them into…

David McLauchlan has this outstanding e-book titled “Article Cash Creator” You get the ebook and outstanding bonuses….
This ebook is making a lot of people very rich

http://www.article-cash-creator.com/