Rather Dig Holes Than Write Articles?

You know your business like the back of your hand. Chances are you are pretty well versed in the specifics of your industry as well. You are constantly brainstorming unique ideas and formulating new thoughts on anything and everything related to your business. As a result, coming up with ideas for your article marketing articles will likely come easy to you. It is the writing part that many people find to be not so effortless.

Whether you shudder at the thought of trying to put pen to paper or you just don’t have the time to write, article marketing can still play a central role in your marketing plan. All you have to do is find someone who is willing and able to write for you.

How to Find a Ghostwriter

Ghostwriters are your best bet for getting content written for your article marketing campaign. Ghostwriters are everywhere; you just need to know where to look for them. The Internet is the best place to start. An online search can emit results for writers’ agencies, freelance job boards, and individual freelancer websites.

Once you have made contact with your potential ghostwriter, it is important to make sure they are a good fit for you and your business. Request a resume and writing samples. If you want articles written about more technical subjects, a writer who has primarily written restaurant reviews may be a bad choice.

Conversely, while it is nice to have a writer who knows about the subject for which you want them to write about, it is not necessary. A good writer will be able to take the information you give them and run with it. Even if it is a subject for which they know nothing about, they should be able to create an article that sounds like it is written by an expert.

Upon choosing your perfect ghostwriter, provide them with an outline of ideas for the articles. Brainstorm with the writer and help them come up with a blueprint for the project. Also, explain in detail “who” your target audience is. You want your writer to know how to speak to them. This includes everything from the type of language they use to the tone and voice they create.

How Much Will It Cost?

In general, a good ghostwriter will cost somewhere between $30-$100 per article, depending on the length of the article. While this may sound pricey, keep in mind that they are saving you time by writing for you, and time is money. Investing a little money in your article marketing efforts up front will lead to more site traffic, higher Google rankings, and increased profit. The articles will surely pay for themselves.

Shortcuts to Avoid

PLR (Private Label Rights) articles can be obtained for a fraction of the cost of hiring a ghostwriter. As the saying goes, however, you get what you pay for. These articles tend to be uncreative, low quality, and often times too short. To make matters worse, most publishers can spot these articles from a mile away. They will reject anything that appears to be a PLR article.

If you have already obtained some of those PLR articles, your money hasn’t completely gone to waste. You can still use these articles with some major revisions and additions. As you edit, rewrite PLR articles from your perspective. You are the expert on the subject. Readers want to hear directly from you.

There is no shame in hiring a ghostwriter to set your article marketing plans in motion. Just as you might have to hire a freelance web designer to construct your website, there just aren’t enough hours in the day for you to take care of everything.

Choose a good writer who creates stunning copy and watch your articles bring in business for you. They will likely be one of your most effective sales tools.

Tiva Kelly is an expert at article marketing. She offers advice to authors at www.articlemarketer.com, a highly popular article distribution service. Looking for someone to write articles? Look no further!

http://www.articlemarketer.com

Your Entire Article Content Is Under Scrutiny From Google

If you are writing articles for the purpose of off page SEO it is time to consider just how swiftly Googles algorithm is changing over a short period off time. We don’t need to concern ourselves too much with the other search engines at this time. You will have heard many times that unique content is King, and it still is, but you must also consider that contextual relevance is now Queen.

The whole way of thinking behind article content is being changed. Semantics, overall page theme, phrase matching, (comparisons with millions of other similar pages in their index to see if phrases are relevant to the topic / theme), and even the use of buzz or niche words – eg woodworkers, surfers, stamp collectors or whatever all have their own specialised words and phrases which would mean nothing to the rest of us. This is just a part of what Google will use to determine how important and relevant your article actually is to them.

This ongoing war between the guys who find a chink in Googles armour and then write software to exploit it will never stop. This is human nature. The thing is that these guys pushing their “latest, most powerful” scripts and PC applications have a good job for life. There are always millions of people who are quick enough to snap up their $97 products if there is a hint they can get to #1 without doing any work.

They have customers for life. As soon as Google addresses an issue then another script is on the market and so the loop continues. The sad thing is that the buyers of these scripts are spending so much time trying to be “smart” they probably never actually build a business.

A similar problem exists with the use of Private Label Rights articles. There is little wrong in principal with using PLR properly, they can give you some great ideas to get started, but the vast majority of users who have downloaded 1000 articles either free or for next to no cost simply load them up and fire them out onto the Net without even looking at them! This, together with spinning software is the cause for the incredible amount of useless and senseless junk on the Internet that Google is determined to deal with. And rightly so.

There is no doubt that the duplicate content issue is presently a huge cause for concern for Google. We all know that there was never any penalty imposed by Google for Duplicates. They simply ignored them. Weight being given to the oldest most relevant content.

It is unlikely that we shall see any penalty against duplicate content as it is quite reasonable to expect more than one version of an article on different websites. What we may see is penalties against what Google determines to be spun, low quality content with no relevance. I will not speculate on these penalties but we may have an issue on exactly what is determined to be sub standard content.

It would seem that the days of us “leading” Google into what our content is all about through the use of titles, keyword density, file names and so on is coming to end. Once the programming is in place it may well be that all we have to do is to write naturally with a certain amount of passion about a theme we have an interest in or have researched well. MMmmmm! Didn’t we use to do this before search engines and algorithms and programmers came on the scene?

Tips and strategies on article marketing and earning a living online.

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Access Taff Martin’s “between the eyes” report “Understanding How To Make $50 A Day Online – Within 30 Days” by subscribing to his Tips & Tricks newsletter.

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4 Steps To Improve The Editing Of Your Own Writing

This article is based on the assumption that you are using a word processing program of some kind in a Windows environment. If you are not using a word processor, the principles will still apply, but they must be implemented manually.

Writing and editing are two totally different tasks. Writing is a creative process, whether the work is fiction or non-fiction. Editing is a critical process. If writers attempt to edit as they write, their creative ability is inhibited. Because each task demands a very specific focus each must be handled separately. Editing should not start until the writing task is completed.

When editing your own work, your eye and mind tend to either fill in, or correct, many errors and, as a result, they are left uncorrected in the manuscript. In order to avoid this, it helps to break any patterns used in creating the original work. If at all possible, the work to be edited should be allowed to “cool off” in a file or desk drawer for a while. The purpose of this is to break the connection between the work and the writers remembrance of the exact words and phrasing used. An additional technique used for breaking this connection is to reformat the work. This can be done by changing the margins, font face and font size, line spacing, etc. This should be an easy task for any word processor.

When saving your work as you edit, the product of each editing session should be saved with a different name. If your original work was called “manuscript.doc,” your first save should be called “manuscript1.doc.” This means you will always be able to go back and check your original page setup.

If the task of editing is broken down into four (4) steps it becomes less of an onerous task and the result is a much more thorough job.

Step 1:

Run your spell checker without the grammar checker. This seems like the most obvious step however the spell checker can only do part of the job. It will check every word against an internal dictionary and highlight or underline in red, those words that it doesn’t find in its dictionary. That means that if you spelled the word “too” and meant to use the world “to” your spell checker will accept either because they are both correct as far as it is concerned.

Spell checkers are normally set to NOT CHECK capitalized words or names, or words with numbers. Ignore these names on your first pass and just correct any misspelled words brought up by the spell checker.

On a second pass with the spell checker, not only verify the spelling of the proper nouns, but also make a note of the correct spelling on a separate piece of paper or in another program. The easiest way to do this is to boot up a text program and multi-task – switching between your manuscript and the text program. This will enable you to quickly verify the spelling of a proper noun throughout your work.

Step 2:

Run the grammar checker. Almost every word processing program has the ability to check grammar and will allow the user to establish both the type of work to be checked along with the specific grammar rules that are to be used during the check. You can set these parameters to fit your need, but remember that your writing style is most important. Don’t let the grammar-check program dictate what your style should be. As you go through your manuscript, make those changes, which are obvious problems, such as punctuation, run-on sentences, subject and verb agreement, etc. Don’t change your writing style to fit the grammar-checker.

Step 3:

If your manuscript includes dialog, it should be checked for problems with syntax and general usage. The best way to do this is to have someone else read the dialog, out loud, with no voice inflection. Your ear will uncover problems with dialog better than your eye. If you don’t have someone else to work with, you will do almost as well by reading the dialog out loud and recording it on some kind of recording device. When you play the dialog back, you will discover problems that your eyes overlooked.

In reviewing writing where there is no dialog, check each paragraph for focus. Is it lean and direct, or are there words that can be removed that will provide a clearer structure? Since this type of problem involves a broader discourse on writing techniques, we can only refer you to the vast number of books on writing that are available for almost every writing project.

Step 4:

Check the overall appearance of your work for uniformity. Have you used the same font face and point size throughout? Is the first line of each paragraph indented the same number of spaces? Is your line spacing consistent? Are your margins consistent? On of the beauties of a good word processor is that once you establish the rules for “page setup” and a “normal” paragraph, and use them throughout your work, you can change the appearance of your entire manuscript by simply changing the settings of either or both rules. This can be extremely helpful if you are submitting the manuscript to several organizations, each of which has different formatting requirements.

Conclusion.

If you follow the 4 steps listed above, editing your own writing will be much less difficult and the result will be greatly improved.

Kevin Sinclair is the author of Making Net MLM Profits, and the publisher and editor of Net MLM Profits, a blog dedicated to providing information and tips for network marketers to succeed online. http://net-mlm-profits.com/

Writing Quality Articles And Submitting Will Help Your Website Build Links

Writing articles is one of the best ways of creating one way links back to your site. Many marketers know that writing articles are great and powerful methods to marketing online. The techniques for writing articles are numerous and beyond the scope of this article. Simple, easy to read articles are quite effective in achieving your goals of increased website traffic and profits.

Every article you write should be aimed at a certain keyword. Every article you write should have a good signature line. Nothing you write is ever wasted.

Articles get indexed by search engines like Google and rank very well in search results. Your Ezine will normally get indexed by Google within a week of publishing it. The reasons you need to submit to as many article sites as you can because of the number link backs you will receive. Ezine publishers and sites will publish them People who visit the site or read the Ezine will also ask you if it’s ok they use your article. What this means is that you will receive one way links to your site.

Remember “Content is King” and you can be that king. Of course, you still have the knowledge and are free to continue writing and publishing on the same subject. Original, informative content is a must. When you have content that is original you will see your search engine rankings increase. You need to make sure that the content that you submitting is relevant to the theme of your business.

For link building it is vital to search in the web and find out those sites that deal with similar product to yours. Once your article is submitted the link in your bio will be placed on many sites and it will be pointing back to your site which will increase your traffic. What you will notice about the articles though, is that they will come with link at the bottom of them. This link will lead back to the webmaster’s website. Some directories allow one or two links within the body of the article, but they must not be perceived as advertising or blatant affiliate links. If this is allowed, then the link must be relevant to the context of the article.

Try not to get links to quickly search engines have been know to penalize those sites that get links to quickly. Add links between articles and related pages on your site. Links pointing back to your site is very important for link popularity but those internal links are also very important. Getting one good article with the appropriate keywords that is distributed among sites will improve your serps and build traffic. As more and more directories and individual websites display your article, your back links will increase, as will your ranking.

If you think one article will help you with build link marketing campaign you are wrong, you need to consistently write articles to do this. Continue to build on your article writing and submit the articles to steadily build your websites traffic. One of the best sources of traffic is article-writing and submission. Writing good quality article will definitely help you receive traffic to your websites.

David Marc Fishman provides software to help webmasters with link exchange. Learn how at http://www.linknetics.com.


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