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Copywriting is an art.

It is the art of writing sales related materials such as sales letters, e-mails and advertisements. It uses the direct response or direct marketing technique to persuade the reader to ultimately act upon subscribing or buying products or services.

Have you ever been stumped as to why you feel compelled to buy a certain product when you do not really need it? Ever wondered why you feel that the product is extremely necessary even though it really is as normal as it gets?

If you answered yes to both questions, this is what great advertising can do to you. It makes your brainwaves all react and become vigorous, wired up and active when you hear or read of a certain product and how grand you suddenly think it is. It makes you need that product and you think about it most of the time until you get it.

If there is a great product on the market, but it is not advertised correctly, the response to it will be much lower than expected. Sales will not be soaring for that product as consumers were not aware of its benefits and how it would dramatically improve their lives.

Only through a great sales letter can optimum sales be achieved. I’ve written tons of sales letters in my life and how do you think people have reacted to them? Like brown bears fighting over honey. With that being said, how would you like to be the brains behind a sales letter that forces people to buy?

How would you like to obtain the iron-grip power to influence people and maximize your sales?

The thing is, in this world, copywriters are not born, they’re made. It’s a skill waiting to be perfected only by the right copywriting training. The chance to learn copywriting is simply too valuable to be set aside, as it is considered the heart of every sale.

When you have mastered this skill, you can actually use it to promote your own products or other people’s products on the internet or in the offline world. Studies have shown that through direct response copywriting, sales have increased as much as 63% and that’s a VERY conservative number. Instant sales conversion rates of websites selling physical or digital products have boomed just by adding miraculous power of emotional direct response copywriting.

Copywriting training is beneficial for you if you want to become a top-notch copywriter or if you want to increase the sales of your products. Extremely skilled and experienced copywriters have been known to charge as much as US$15,000 to US$25,000 per sales letter. That goes without saying that copywriting is one of the most highly paid skills in the world.

With the right copywriting training you’ll learn:

* How to properly administer the step-by-step selling techniques used in the best sales copy.
* How to use advanced mind control techniques to stir the prospect’s emotions.
* How to make your customer desperately need your product.
* How to make that customer practically beg to buy your product.
* And much more!

Copywriting is the skill you must master if you’re serious about building and maintaining a great career or business. It truly is the golden opportunity to transform yourself into someone desperately sought after by large organizations or into being your own boss.

Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and copywriting training conferences. Visit his website for a simple step-by-step plan to profit online and become the next big internet success story! http://www.InternetMillionaireCode.com

A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wants and needs. Mere words have a psychological impact on you. This is because when you see or read something that caters to your desires you tend to act on that desire to sate it. You have no choice but to read on to see how the website is going to help you.

Powerful headlines could increase your website conversion rates to above 73%. Website conversion rates simply means the number of visitors that come to your site who converted into your customers. Headlines, however requires rectification and testing in order for it to perform in its optimum.

In the Marketing Experiment Journals done by www.MarketingExperiments.com on improving website conversion rates through headlines, the headline-”Dental Plans for $8.33 a month. Acceptance Guaranteed.” was the most effective in increasing web conversion rates. It was found out that stating a specific, low priced amount for a product or service with a guarantee succeeded in producing a larger amount of click throughs and lead generation.

In another experiment, is was found out that a benefit-driven headline was very effective because of its means to emphasize on the benefits of a product or service. The headline was-”Say Yes when a client asks you to review FIVE MILLION separate documents.” However when the headline was added with just two words, it became-”Say Yes when a client asks you to review FIVE MILLION separate documents. And smile.”, the headline dismally didn’t perform at all with no clickthroughs and lead generation. This shows that words you use in headlines are extremely crucial in making your headlines perform.

To test out various headlines, you have you have to do the following:

1.A/B Split Testing

It is a test to determine which headine performs better than the other one. You could make use of the same landing page with different headlines and observe which page gets the more clicks or more website conversion rates. You could test them out for about 2-4 weeks, based on your preference. Once you observed the page that has more clicks and conversion rates, you’ve found the headline you should use for your website optimization. Also, take note of the headline your visitors prefered to click on. Was it benefit-driven, emotionally-driven, etc?

2.Pay-Per-Click Search Engines

Using pay-per-click search engines like Google Adwords, you can create ads to test out the different headlines. You should use effective phrases or key phrases that people use to find products or services. After a cerain amount of time, choose the ad that has the most click through rate and website conversion rate and continue to only use that ad to bring visitors to your website. Do bear in mind that the costs of paying for these pay-per-click ads should be covered by the revenue made from the website.

3.Presentation Of The Headline

Test out the presentation of the headline on your website. Make sure that it is easily readible by the prospect and the message is being put across. You might also want to test out the font and color of the headline to see which one works best. Hiring a web designer to align the designs on your website is recommended as well. Colour, size and visibility of headlines have been known to register more psychological aspects into the prospect’s mind.

Using and testing out headlines is a highly recommended procedure to be performed by copywriters. As proven by the headline experiments carried out, mere words, colors and presentation could actually contribute to the impact of a headline. It is all up to you as to how powerful a headline could be.

Jo Han Mok is a #1 bestselling author and one of the world’s most powerful copywriters. Discover the methods he implements in using and testing headlines in his websites that have generated millions of dollars! Visit his website at http://www.internetmillionairecode.com

Every communication you send to customers or prospects should have a clear purpose. Before sitting down to write a sales letter make sure you are clear about the product or service you are offering, the price, any bonus offers, whether there is a time limit, etc

Think from the point of view of the customer. What will make them interested in your product or service? Do not make the letter about you or your company. You will not make sales by telling customers about the latest events in your office or the history of your company’s expansion. The letter should be about the customer, their problems, and how you can solve them.

Headlines are the most important part of a sales letter. Try to come up with at least twenty different headlines and select the best. Generally headlines should be longer than 3 or 4 words, but less than 17 words. Take a look at newspaper headlines and other sales headlines for inspiration. Be specific. If you have a figure of 37% then use it, do not say ‘over 30%’.Do not exaggerate in your headline to get attention. If it cannot be believed readers will not bother to look further.

When you first sit down to write the main body of the letter do not edit it as you write. Just write what you think is the main, important message and do not stop to correct spelling mistakes or grammatical errors. If necessary stare determinedly at the keyboard as you write, or better still turn the monitor off on your PC. If you continually stop to make corrections the words will not flow and the message may become confused. Once your first draft is complete then go through it and make corrections.

Avoid long sentences in your sales letter. You want to make the letter as easy to read as possible. Break the letter up with subheadings that refer to the contents of the next section. Your subheadings should give enough information for someone skimming down the page to understand your offer.

Once you feel your letter is complete put it aside for a while before reading through it again. You may spot mistakes or areas of confusion. If you cannot leave it for a period of time give it to someone to read. Ask them to skim through it to see if they get the main points of the message. If they do they can then read each sentence and give you their impression of the letter.

Mr James started My Business Tips Online (Melbourne) in 2006 providing business advice, tips, tutorials etc & regularly writes articles about his industry – http://www.mybusinesstipsonline.com

There is a large variety of home based online businesses available to the right individuals who are interested in participating in them.

This includes the sale of physical, service and electric goods and services including technology based concepts.

You can do a virtually unlimited amount of service, physical and sales businesses merely by working from your own home office.

Be that as it may, there are many reasons why entrepreneur type individuals of all types should consider, if they have a vocation for it, an online home based business opportunity as a freelance writer.

Some people are very surprised to learn that it is there cup of tea while, to be truthful, most find that it is not.

The only way to know is to try. No one knows for sure.

You would have low overhead costs.

A good reason to base your business home online opportunity on freelance writing is that there are low overhead costs involved.

You will most likely only need to pay for your computer equipment and electric power needed to run the equipment but other than that the overhead is almost nonexistent.

What better way to earn money and keep it than having to pay very low overhead costs associated with this business.

A beautiful creative outlet

In addition, making the choice to base your business home online opportunity on freelance writing allows you to have a creative outlet while making money in the process.

You can use your creative talents to earn a living which is a wonderful concept.

Freelance writing provides this option for job seekers to take part in while bringing home a nice paycheck for themselves.

The start up is easy.

You will also find that freelance writing, via online means, is an easy business to initially undertake.

All you really need are the clients to write for and the creative mind to perform the freelance writing.

When you get both of these things, you are well on your way to earning money via freelance writing.

You can make your own schedule

Individuals who choose to use online avenues to pursue a business of freelance writing will find that the daily schedule is quite favorable as well.

One who engages in freelance writing will ultimately be able to make their own hours.

At the same time, while keeping client deadlines in mind. You can choose to write during the day or nighttime, whichever is higher quality, for you.

You would now have the ability to make your own schedule while earning a living in a highly desirable writing career.

You can work for a variety of clients of your own choice. No jerks allowed, unless you wish.

Lastly, one additional reason to base your business home online opportunity on freelance writing is that you can work for a variety of clients all at once.

Since it is done on a freelance basis, the writer, you, has the choice of who they will work for and how often they will do the writing as well.

The flexibility with regard to clients is a great reason to get involved with freelance writing via online means.

Conclusion

These are the more beneficial reasons to base your business home online opportunity on freelance writing.

You will find that you have very low overhead, a creative personal outlet, an easy start up, flexible schedule and the ability to work for whom you want and when you want.

The risk is low and you will not know if this is for you, or not, unless you try it. Now go see if you can make your keyboard pen be mightier than the sword.

James M. Lowe writes original articles, press releases, e-books, blogs and websites about home business opportunities.

http://www.contenttomarket.com/ArticleWriters/

About six months ago I read an article similar to this one. I had never even considered becoming a ghostwriter but I figured I would give it a shot. In the past six months I have earned over six thousand dollars off of articles I have written for webmasters alone.

What is a ghostwriter and how can I get started? A ghostwriter is someone who writes articles just like this one and sells them to those interested in publishing them on the net. When you create an article as a ghostwriter you are selling the article itself including all rights to the article to the customer. This means once you have sold the article it is the property of the customer. Getting started is easy. Create a simple sales page that will contain a little about you, a picture, the price per article and a way to contact you, the ghostwriter. Go to paypal and set up an account so you can make money. It is very easy but if you have any trouble just give them a call and they will tell you exactly how to set it up to receive payments through your website. Now use a cheap promotion technique like google adwords to get your sales page out there.

Once you start advertising your sales page, webmasters will start emailing. Just be straight and to the point. Let the Webmaster know exactly how the process will take place and reassure him or her that they are receiving a quality article. Ask the Webmaster for the subject. Once you receive the subject, get online and do a little research on whatever it is. Once you have some knowledge on the subject, write the article with one or two keywords that the Webmaster has provided you. Try to place these keywords in the article about six times per every four hundred words. The ideal number of words per article should be about four hundred.

Once you have completed the article, send the payment link that you have created with paypal to the Webmaster via email. Once you get confirmation that the payment was made, attach the article to an email and send it to the Webmaster.

That is all you have to do to begin making money online by becoming a ghostwriter. If you provide a reliable ghostwriter service by creating quality articles you will be making money online in no time and you will have officially become a ghostwriter.

Joshua Spaulding is an author who provides ordinary people the opportunity to make extraordinary money through his website at http://makemoneyonline.josh4info.com Joshua also owns a quality article directory at http://www.articlesarea.com