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A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wants and needs. Mere words have a psychological impact on you. This is because when you see or read something that caters to your desires you tend to act on that desire to sate it. You have no choice but to read on to see how the website is going to help you.

Powerful headlines could increase your website conversion rates to above 73%. Website conversion rates simply means the number of visitors that come to your site who converted into your customers. Headlines, however requires rectification and testing in order for it to perform in its optimum.

In the Marketing Experiment Journals done by www.MarketingExperiments.com on improving website conversion rates through headlines, the headline-”Dental Plans for $8.33 a month. Acceptance Guaranteed.” was the most effective in increasing web conversion rates. It was found out that stating a specific, low priced amount for a product or service with a guarantee succeeded in producing a larger amount of click throughs and lead generation.

In another experiment, is was found out that a benefit-driven headline was very effective because of its means to emphasize on the benefits of a product or service. The headline was-”Say Yes when a client asks you to review FIVE MILLION separate documents.” However when the headline was added with just two words, it became-”Say Yes when a client asks you to review FIVE MILLION separate documents. And smile.”, the headline dismally didn’t perform at all with no clickthroughs and lead generation. This shows that words you use in headlines are extremely crucial in making your headlines perform.

To test out various headlines, you have you have to do the following:

1.A/B Split Testing

It is a test to determine which headine performs better than the other one. You could make use of the same landing page with different headlines and observe which page gets the more clicks or more website conversion rates. You could test them out for about 2-4 weeks, based on your preference. Once you observed the page that has more clicks and conversion rates, you’ve found the headline you should use for your website optimization. Also, take note of the headline your visitors prefered to click on. Was it benefit-driven, emotionally-driven, etc?

2.Pay-Per-Click Search Engines

Using pay-per-click search engines like Google Adwords, you can create ads to test out the different headlines. You should use effective phrases or key phrases that people use to find products or services. After a cerain amount of time, choose the ad that has the most click through rate and website conversion rate and continue to only use that ad to bring visitors to your website. Do bear in mind that the costs of paying for these pay-per-click ads should be covered by the revenue made from the website.

3.Presentation Of The Headline

Test out the presentation of the headline on your website. Make sure that it is easily readible by the prospect and the message is being put across. You might also want to test out the font and color of the headline to see which one works best. Hiring a web designer to align the designs on your website is recommended as well. Colour, size and visibility of headlines have been known to register more psychological aspects into the prospect’s mind.

Using and testing out headlines is a highly recommended procedure to be performed by copywriters. As proven by the headline experiments carried out, mere words, colors and presentation could actually contribute to the impact of a headline. It is all up to you as to how powerful a headline could be.

Jo Han Mok is a #1 bestselling author and one of the world’s most powerful copywriters. Discover the methods he implements in using and testing headlines in his websites that have generated millions of dollars! Visit his website at http://www.internetmillionairecode.com

Persistence is the royal road to success.

If you have this one quality, you will succeed in anything.

Lack it, and you will be a failure in life.

Persistence is to success what carbon is to steel, an essential ingredient.

In any endeavor, you will meet adversity after adversity, within and without, and unless you persist through them all, you will not be able to refine your raw understanding of something into the sophisticated knowledge that you need to succeed.

We learn from our mistakes.

They are a feedback loop, a necessary evolutionary process.

It’s always exciting to start a new project-build a business, shape a better body, embark on a fascinating relationship-but sooner or later, you will come up against something that you don’t know how to handle, something beyond your current range of knowledge, something outside your skill level.

Most people at this point, quit.

Yet this virgin country is exactly what needs to be conquered.

At the very beginning, you have to make a commitment to persist and to see your adventure through to completion.

And sometimes you will fail completely, and you can’t persist on a certain project; but, you have to get up, wipe the dust off your clothes, and try another project. And if that fails try another one, and if that fails try another one.

This is how people become millionaires, famous scholars, brilliant scientists, fabulous artists, and great leaders. They fail their way to success.

Life is difficult. It is not easy for anyone. Yet some people appear to have a life of tremendous success and achievement, doing and having things that others can only dream of. These are the people who have passed the persistence test.

Evolution itself is the evidence of persistence.

Even if your whole life has been a miserable failure, begin now anew.

Choose something that you really want to do. Make a commitment to see it to completion. Then begin, and don’t stop until you get it.

Saleem Rana is a psychotherapist in Denver, Colorado. If you’re up to the challenge and want to create the kind of freedom and lifestyle you truly deserve – starting now – then get his free book from

http://theempoweredsoul.com/enter.html

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.

Dwayne Garrett is the author of several eBooks and popular software applications, he also offers a FREE Internet Blog that will help you to make sense of doing business on the Internet over at http://www.dwaynegarrett.com

When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting business. You can make a great living without ever having to get dressed or leave the privacy of your own home.

Out of all the home businesses that give you the option of solely working from home, such as marketing programs and designing companies, copywriting is still touted to be the best of its kind.

The biggest reason that copywriting has been dubbed the perfect at home business is due to the extremely low startup costs. You really don’t have to have any special talent, just be able to write in good English and grammar, mix in a little creativity, and you are raring to go.

If you have had any previous writing experience at all, you simply just boot up your computer, and go to work. For those who have little to no experience, but are still interested in starting a copywriting business from home, they should check out one of the many online classes available that teach you the writing basics you will need to know in order to get started.

Another benefit of an at home copywriting business is that you have the option of working your day job, and running the business on the side, or just simply depending on your copywriting business for your sole full-time source of income.

Few people are able to just up and quit their job to try and work from home, as they don’t have the capital needed to make ends meet while waiting on the profits to start rolling in. Home copywriting is also taking off with stay at home moms who are interested in contributing to the household income while still staying at home to care for their children, they can work when their schedule allows, and care for the family as needed.

The best of both worlds all in one tidy package, especially since the money made by these moms is extra income, there is no risk involved, and their family won’t starve if it doesn’t work out.

You can start this business no matter how old you are, what gender you are, or what type of physical condition that you are in. If you can write, and are physically able to sit at the computer and type, then you can do this work.

The success of your home copywriting business is not affected by changes in the economy. There will still be work for you, even if unemployment rates rise, and the cost of living and interest rates go up. The better the economy, the more work you will probably get, but no matter how bad it is, you will still have work to keep your business afloat, unlike some other home based businesses out there.

If you want to earn some extra money, for whatever the reason, then you should consider beginning your own at home copywriting business. If you do good work, and become highly sought after, you may be able to produce enough income to be able to stay at home and work fulltime for yourself. Wouldn’t it be nice to tell your boss goodbye, and know that you would still be financially secure?

Vincent Murphy can help you to find the best home based business ideas and money making opportunities so you can work at home/Home Business Copywriting Ideas:Visit http://www.HomeGrail.com

People generally consider content and copy as two different entities. Well, it is true: they do have two different purposes. The purpose of content is to provide information of some subject. Content can be encyclopedia articles, long descriptive text, tutorials or even pictures and media (as non-textual content). The purpose of copy, however, is more incentive in nature. Although in some cases copy can resemble content; its primary objective is engaging people to take action. Making a purchase, signing up for a newsletter, following a link or adding a page to bookmarks – whatever you want your visitor to do. So, while content informs, copy motivates.

But if you take a look at content and copy in terms of conversion, the differences start fading away. No matter what you are going to create – a sales letter or a long article, all the words must contribute to the persuasive process. That is, in the eyes of a visitor all content is a copy and all copy is content.

In case your aim is making a visitor simply click an AdSense or an affiliate link – an incentive copy is enough. But if you are serious about selling your own product or service, or even more important, making further sales to the same person (creating a repeated customer) – you have to find a proper balance between short motivating copy and informative content.

Consider an example of an online mortgage application service. When first arriving to the site your prospect customer is in the search for answers to the key questions in his mind: ‘Am I in the right place? What should I do?’ Here the frontpage copy has to do its job by engaging the visitor to go deeper. And the conditions of eligibility, which are the informative content, have to be at least equally incentive in order to capture the visitor’s attention and eventually motivate him to submit an application. Therefore, even such content as loan eligibility has to be written observing the core rules of copywriting which concern the usability, performance and motivation.

Copy and content must complement each other. There is no much use in a brilliant copy if it is accompanied by poor content which disappoints visitors. Same is right the other way around – a juicy, magical content will not do its job half as well if it is presented by a meaningless and vague copy.

Thus, so far there have been historical and organizational differences between the creation of copy and content. But these differences simply reflect the flaws in the persuasive and conversion processes. It is high time that you should break the barriers for the sake of the improved user experience and the success of your online business.

References:

Eisenberg, B., Eisenberg, J., Davis, L.T. ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’. Wizard Academy Press, 2005, Austin, TX.

Oleg Ishenko, MCSE, MCDBA, BSc.
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